Dashing Hornet
ROLE
Logo Design
Brand Identity Design
Print Layout Design
Packaging and Merchandise
Dashing Hornet manufactures motorcycles that, like the hornet, are the perfect balance of incredible speed, exacting control, and aggressive power. Their mission is to design high quality, high performance bikes that are dashing in both speed and style.
By analyzing Dashing Hornet’s competitors and conducting extensive market research I developed a versatile and memorable logo and brand identity that satisfied the client and increased brand recognition.
I developing a comprehensive brand identity package, including logo usage guidelines, color palettes, and typography across various materials and platforms, including print, digital, and merchandise.
