Carroll University
ROLE
Branding
Creative Direction
Illustration
Print Layout Design
After graduation, I worked for Carroll University in the Office of Violence Prevention, where I oversaw the design, branding, and marketing of the department’s resources and programming. I led efforts to promote educational content on healthy relationships to the Carroll campus, local community, and greater Milwaukee area. This included creating cohesive visuals and messaging for workshops, awareness campaigns, and outreach services. I also managed all program assessments, using data-driven insights to adjust and improve our marketing strategies for greater impact.
During my undergraduate experience at Carroll University, I was responsible for all marketing, packaging, and branding for the 2018 Fall Student Orientation, designed to welcome the incoming freshman class. Working closely with university staff and students, I created a variety of materials that shaped the orientation experience, including:
52 Custom Orientation Mentor Name Tags and Baseball Tees
30 Event Flyers
“Pioneers Volunteer” Save the Date Card
Stone Creek Coffee Coupon
Student Involvement Fair Punch Card