Country Maid

The new logo for Country Maid captures the warmth and nostalgia of classic home cooking—simple, hearty, and made with love. Based in Milwaukee, this beloved brand has built its reputation on premade comfort foods, the design draws on a rich, familiar color palette rooted in warm earth tones, soft creams, and rustic kitchen hues. These choices evoke a sense of comfort and trust, reflecting the kind of meals that bring people together.

Through a series of thoughtful refinements, we shaped a logo that not only resonated with the Country Maid team but also represented their values and vision with clarity and charm. While the client explored a range of creative directions, the final design emerged as a modern take on their original logo—an evolution that preserves the heart of their identity while refreshing it for today’s audience. The refined mark bridges past and present, blending tradition with clean, contemporary elements that enhance versatility across packaging, signage, and digital platforms. The result is a timeless mark that feels right at home—on packaging, signage, and in kitchens across the country.